Dynamics 365 CRM Applications License Pricing Explained

Navigating the prices of Dynamics 365’s CRM offerings can be complex, and I often help Encore customers understand and optimize the details of their Dynamics license costs.

There are actually 5 different Dynamics 365 apps that fit different companies’ needs in the CRM space, and they each have their own license types. There are also discounted “attach” licenses, team member licenses, database capacity add-ons, and the new Microsoft Copilot for Sales license to consider.

In this article, I’ll explain the basics of each license type, and address some of the most common questions customers ask us about Dynamics 365 CRM licensing.

Table of Contents

Changes to these prices have been announced, effective October 1, 2024. Also, pricing is subject to change without notice. Always contact Encore for the most current product pricing, and for specific advice tailored to your situation.

Product Names

As mentioned above, there are 5 different Dynamics 365 apps that handle CRM-related needs: Dynamics 365 Sales, Customer Service, Customer Insights (which includes Dynamics 365 Marketing functionality), Project Operations, and Field Service. You may also hear this group of apps referred to as “Customer Engagement” or “CE” apps.

Depending on your needs, your company may have one or more of those apps implemented by your Dynamics Partner, and each of your users may have licenses to one or more of those.

Dynamics 365 Sales License Pricing

Dynamics 365 Sales user licenses start from $65/user/month USD ($82/user/month CAD).

Dynamics 365 Sales is the go-to application for sales professionals across diverse sectors. It’s tailored for companies ranging from burgeoning startups to established enterprises, addressing the unique needs of various industries including software, manufacturing, and retail services.

There are 3 different license types within Dynamics 365 Sales: Professional, Enterprise, and Premium. The main differences between these licenses are that Professional caters to basic sales needs with core functionalities, Enterprise offers advanced capabilities for complex sales processes and automation, and Premium offers high-volume email marketing features specifically designed for larger sales organizations.

Dynamics 365 Sales License Type
$65/user/month USD
($88.20/user/month CAD)
$95/user/month USD
($128.90/user/month CAD)
$135/user/month USD
($183.20/user/month CAD)
Microsoft Relationship Sales (includes D365 Sales Enterprise and LinkedIn Sales Navigator Advanced Plus)
$162/user/month USD
($207.40/user/month CAD)

Note that discounted “attach” licenses may be available for users of Dynamics 365 Sales if they already have a license for certain other Dynamics 365 applications. A Dynamics 365 Sales attach license costs $20/user/month USD ($25.60/user/month CAD).

There are also Team licenses for Dynamics 365 Sales, which let users read accounts, contacts, leads, and opportunities but not edit or create new accounts, cases, workflows, opportunities, and other valuable features. Dynamics 365 Sales team members licenses cost $8/user/month USD ($10.90/user/month CAD).

Microsoft Copilot for Sales

Microsoft Copilot for Sales costs $50/user/month USD ($67.80/user/month CAD) and it includes Copilot for Microsoft 365.

This is a separate license in addition to the Dynamics 365 Sales license. The Microsoft Copilot for Sales license provides you with next-gen AI and CRM platform updates and insights across productivity workflows, enabling users to access chat, integrated actions, and generate insights.

Dynamics 365 Customer Service License Pricing

Dynamics 365 Customer Service user licenses start from $50/user/month USD ($67.80/user/month CAD).

As the name implies, Dynamics 365 Customer Service is often used by teams that manage customer relationships. It empowers customer service agents, and also lets you provide a branded knowledge base to your customers, letting them self-serve for common questions and problems.

There are 2 different license types within Dynamics 365 Customer Service: Professional and Enterprise. In my experience, the Professional licenses work for teams that require essential customer service capabilities and basic customization, whereas Enterprise licenses best suit teams that need advanced functionality, extensive customization, and integration with other Dynamics 365 applications.

Customer Service License Type
$50/user/month USD
($67.80/user/month CAD)
$95/user/month USD
($128.90/user/month CAD)

Discounted “attach” licenses may be available for users of Dynamics 365 Customer Service Professional and Enterprise if your users also have certain other Dynamics 365 licenses. The Dynamics 365 Customer Service Enterprise and Professional attach license costs $20/user/month USD ($27.10/user/month CAD).

Dynamics 365 Customer Insights License Pricing (Includes D365 Marketing Functionality)

The latest Dynamics 365 Customer Insights app has merged the previous separate apps, Dynamics 365 Marketing and Dynamics 365 Customer Insights into one comprehensive solution. Although the name remains the same, the updated Customer Insights now includes both Customer Insights – Journeys (previously Dynamics 365 Marketing) and Customer Insights – Data (previously the standalone Customer Insights) applications.

Diagram how D365 Marketing's functionality has become part of the Dynamics 365 Customer Insights SKU

Dynamics 365 Customer Insights licenses start from $1,700 USD ($2,306 CAD) per tenant. The Dynamics 365 Customer Insights license is priced per tenant per month, which is different from the “per user” licensing of the other Dynamics 365 CRM applications.

Depending on the number of customers you are tracking and interacting with, you may also need add-on licenses for extra usage.  The basic license lets you have up to 10,000 “Interacted People” for Customer Insights – Journeys and up to 100,000 “Unified People” for Customer Insights – Data.

If your company has at least 10 licenses from one of several other Dynamics 365 applications, you may be eligible for a Customer Insights attach license. Eligible applications include Sales, Customer Service, and Field Service.

Dynamics 365 Field Service License Pricing

Dynamics 365 Field Service user licenses start from $50/user/month USD ($67.80/user/month CAD).

Dynamics 365 Field Service assists organizations in providing on-location services to their customers. It empowers field workers and schedulers with scheduling logic, workflows, and easy mobile access to customer data via the app.

The regular Dynamics 365 Field Service license provides core features like workflow automation, scheduling, and mobile capabilities. The Contractor license offers a more limited version tailored for external contractors, focusing on essential functionalities they need. The Scheduling Optimization license adds advanced scheduling capabilities, leveraging AI and machine learning to optimize resource allocation and appointment scheduling.

Dynamics 365 Field Service License Type
Field Service
$95/user/month USD
($128.90/user/month CAD)
Field Service Contractor
$50/user/month USD
($67.80/user/month CAD)
Field Service Resource Scheduling Optimization Add-in
$30/user/month USD
($40.70/user/month CAD)

Field Service can be purchased as an attach license to a qualifying Dynamics 365 base license for only $20 USD/user/month ($27.20 CAD/user/month).

You may also be interested in our comparison of Dynamics 365 Field Service and Customer Service.

Dynamics 365 Project Operations License Pricing

Dynamics 365 Project Operations user licenses are $120/user/month USD ($162.80/user/month CAD).

Project Operations connects sales, resource management, project management, and finance into one comprehensive solution, empowering your teams to secure more deals, speed up project delivery, and boost profitability.

License Type
Dynamics 365 Project Operations
$120/user/month USD
($162.80/user/month CAD)

Attach licensing is also available for users with a qualified Dynamics 365 base license for only $30/user/month USD ($40.70/user/month CAD).

Understanding Database Storage

Data storage in Dynamics 365, and how it relates to licensing, can be quite complex, especially with the recent shift from a single storage model to a multi-faceted approach. Previously, Dynamics 365 operated with one type of storage, but now there are three distinct types which are file, log, and Dataverse database capacity.

When managing storage in Dynamics 365, it is crucial to understand that the initial license provides a default capacity that is shared per tenant. Additional base licenses contribute incremental storage, enhancing your overall capacity. However, it’s important to note that attach licenses share the same entitlements as your base license and do not increase your storage capacity.

For organizations requiring more space, specific capacity licenses can be purchased. As your system continues to grow, proper calculation of storage and data management and governance is essential, and consulting experts can help your organization efficiently manage and store your data.

A skilled Dynamics CRM partner may be able to help you reduce the amount of extra storage you need to pay for. In one case, I had a customer who was 1900% over their storage capacity, which was potentially impacting certain environment operations. We were able to help them get that down to their actual storage limit. The reduction not only alleviated the strain on their environment but also ensured smoother operations and compliance with their storage.

There are many details to consider in Dynamics 365 CRM app licensing, and making a good decision depends in part on understanding your business processes and technology strategy. Please feel free to contact us with any questions you may have about getting the best set of licenses for your business’s needs.

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