eCommerce Integration with Microsoft Dynamics 365: How Does It Work & What Are The Benefits?

In 2021, global eCommerce retail sales totaled almost five trillion U.S. dollars. By 2025, this number is predicted to exceed seven trillion dollars. B2B eCommerce sales are also growing. With eCommerce sales on the rise across nearly every industry, businesses are looking for ways to automate and scale their processes – and that means integrating with their back-end systems like ERP.

Enterprise resource planning (ERP) solutions are essential for B2B and B2C eCommerce businesses. They manage daily business activities such as accounting, procurement, inventory management, supply chain management, project management, risk management, compliance, shipping, distribution, and more. Successfully integrating an ERP solution and an eCommerce platform can transform the operations of a business and drive growth.

Microsoft Dynamics 365 is a family of leading ERP and intelligent customer relationship management business applications that empower companies to achieve operational excellence and create more engaging customer experiences. The suite of modular, interconnected Software-as-a-Service (SaaS) services and programs integrate data, business logic, and processes.

Integrating Microsoft Dynamics 365 With Your eCommerce Platform

Without Microsoft Dynamics 365, companies may have separate, siloed marketing and eCommerce operations. This can cause order and fulfillment errors, communication challenges, disorganization, and ultimately poor customer experiences.

When you integrate Microsoft Dynamics 365 with your eCommerce platform, you can:

  • Sync customer data from your eCommerce platform with Business Central for a comprehensive, up-to-date view of your customers.
  • Sync orders with Business Central to optimize the flow of transactions.
  • Sync product information to create a single source of information across all sales channels.
  • Keep an accurate inventory to properly manage stock.
  • Enhance the customer experience with live and accurate order status updates.
  • Improve financial management with organized invoice tracking, payments, and tax information.

Benefits of eCommerce Integration with Microsoft Dynamics 365

A well-integrated eCommerce and Microsoft Dynamics 365 solution can provide a full range of benefits to a company.

Improve the Customer Experience

Through integration, you can improve the customer experience by ensuring that data is consistent across all channels. Additionally, Microsoft Dynamics integration with your eCommerce platform provides customers with 24/7, real-time self-service capabilities. eCommerce also expands the personalization capabilities with data-driven features that improve cross- and up-selling. Customers can even access catalogs, prices, and terms that are unique to them.

Optimize Business Processes

eCommerce integration with Microsoft Dynamics 365 allows you to take business process optimization to a whole new level. You can display customer-specific prices and discounts from D365, and enable self-service for reorder, returns, and order history. You can eliminate the risk of typing errors or inconsistent data.

Drive Growth

When you integrate your eCommerce platform with Microsoft Dynamics 365, you can operate multiple B2B and B2C stores from one platform. The integration supports multiple languages, currencies, payments, and taxes. You can increase revenue with cross- and up-selling. Additionally, you can prepare your business to scale by saving the manual resources for re-entering data that already exist in one system.

To learn more about the process, advantages, and Return on Investment of Microsoft Dynamics 365 and eCommerce integration, read our free whitepaper here!

How Dynamicweb Integrates With Microsoft Dynamics 365

Dynamicweb is an all-in-one platform that combines eCommerce, CMS, PIM, and Marketing capabilities to create powerful customer experiences across online channels. When integrated with Microsoft Dynamics 365, businesses seamlessly automate processes like sales orders, inventory updates and customer records between their eCommerce and critical business systems.

The key capabilities include improved customer visibility across different channels, customer data to support segmentation and targeting, one master record of business information, reduced administrative time, seamless updates handled in real time or as a batch, accurate data, sales team empowerment, and reduced errors caused by manual data entry.

Dynamicweb’s integration to Microsoft Dynamics 365 is flexible and API-driven, meaning updates and performance between solutions are independent of each other. Your website customers will have real time access to inventory, historical orders, and account management, while your office staff access Dynamics 365 without any delays.

To learn more download our free whitepaper, Integrating eCommerce with your ERP. Contact us if you have questions!

Read Case Study of a Manufacturer's Dynamics 365 Implementation with Encore

"We met our three project goals of 100% completion of critical business requirements at Go Live, completed with 90% Best Practices or better, and GO Live done in a timely manner."

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What Is a D365 Implementation Really Like?

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