SwiftRM for the Hospitality Industry

No matter your industry, keep track of all the communication and interactions related to your connections with SwiftRM. SwiftRM provides the right amount of personalization to manage any relationship effectively. The Contacts and Accounts fields can be made to fit any vital data that you need to track to run your business. With the addition of a Custom Entity that contains 10 fields, something particular to your company can be tracked in a way that makes sense to you.

We’ve gathered a few examples from common industries like agriculture, financial services and oil & gas to show the varying ways the Custom Entity can be used to a business’s advantage.  Check out Dynamics CRM Custom Entity Examples for more inspiration in using a Custom Entity unique to your organization.

Hospitality Industry

The hospitality industry can include many different businesses spanning tourism, hotels, or any business where customer service serves as the foundation. SwiftRM can be adapted for use by organizations in the hospitality industry in several different ways. Some examples of data an organization focused on providing personalized customer experiences may want to track are:

  • Reward Programs
  • Loyalty Programs
  • Guest Feedback
  • Guest Allergies and Food Preferences
  • Customer Retention Rate
  • Social Media Interaction

The relationship management possibilities are endless; check out this white paper on 24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers for more ways SwiftRM can work for your organization.

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