Rebranding rejuvenates Encore’s public identity after a period of growth
Winnipeg, Manitoba – October 11, 2016 – Today, Encore Business Solutions and Burnkit proudly launched an updated Encore logo, graphic identity, and website. The new brand was the result of year’s effort between the two firms, and represents a re-alignment of the company’s values to their visual brand following years of growth and change.
“Here at Burnkit, we were very excited to see the brand identity take shape, especially in the form of the website, and we’re equally excited to see everyone at Encore take the brand and move forward with it” says Ryan Gravito, Lead Designer at Burnkit. Burnkit is an award-winning creative studio and digital agency located in Vancouver, BC.
“Encore’s last rebrand was in 1990” states Brent Twist, CEO Encore Business Solutions. “And even though our core mission hasn’t changed over the past sixteen years, many aspects of our business model, project teams, products, and services have. With more changes coming in our business, now was the right time to make sure that the way we presented ourselves in the market was aligned with our brand’s legacy and plans for the future”.
Encore Business Solutions will be carrying on their tradition of taking innovative product and service offerings to market. New and continuing investments in the Microsoft Cloud have seen the addition of a half-dozen products to Encore’s product portfolio in the past 12 months alone. Encore’s rebranding is a signal of commitment to continue providing their customers with cutting-edge business technology in the cloud and professional, courteous service.